The single most important element of your website’s copy is the headline. Take away practically everything else and you can still manage a sale (if the headline’s good enough and you have a strong enough call to action). But take away the headline and your…

Some people find that it’s most expedient to create a new Facebook profile for selling their real estate. However, if you already have friends and family that are also contacts, you might want to just go with the profile they already have friended. In any…